The dynamic between a nonprofit organization and a donor is quite similar—nonprofits spend the majority of time getting to know their donors, learning what drives their generosity, and communicating with them consistently to ensure relationship longevity. However, in the nonprofit sector, we tend to refer to these periods as donor cultivation, donor stewardship, and donor retention. And no matter what stage you’re in, one thing remains true: moving the relationship forward requires a delicate balance of listening, connecting, learning, and suggesting. Read More